Fundamental activity policy

1. As a member of society, Urawa Reds contributes to the healthy development of young people.
2. Urawa Reds provides a healthy recreational space for the local community.
3. Urawa Reds will be a window connecting Saitama and the world.

The raison d'etre of Urawa Reds is to communicate what is important value through sports such as soccer, create a better and more prosperous community and society, and connect it to the next generation. Through its activities, Urawa Reds expresses the power of sports, creates communities and societies where as many people as possible watch, play, and support sports, and nurture sports as a culture. A society in which such sports are part of the culture will create a better and more prosperous community for the next generation and create a society.
To that end, Urawa Reds Red Diamonds has set the value of soccer as "education," "providing vitality," and "encountering and harmonizing with different cultures (diversity)" as a fundamental activity policy, so that we can contribute to everyone. I will try.

* Urawa Reds' declaration and basic activity policy express why Urawa Reds exists and what it is trying to bring to the community and society.

♦ Contribution to the healthy development of adolescents

It is said that soccer turns children into adults and adults into gentlemen.
This is because the sport of soccer presents us with various challenges on the pitch and in the stadium, and encourages us to mature as human beings.
For example, a player aiming for victory will face challenges while playing in practices and games. In that situation, we are required to think about how to solve the problem and play, sort out the results and experiences, work on improvements, and come back to practice and games. Then, we encounter new problems and issues, and try and error again to solve them. In the process, players learn how to think and act intelligently. In addition, through the accumulation of such efforts, players will be able to anticipate and acquire creativity that will enable them to solve problems that may occur in matches.
Also, by experiencing the joy of winning and the frustration of losing, I learned the importance of not forgetting to be considerate of others who stand in the opposite position, and the people who support me. You can learn the preciousness of the existence of Even when we win, we never forget to thank the losers who made the match happen together, and even when we are bitter about losing, we humbly accept the fact, and never forget to praise the winners who surpassed us. And in both cases, there is someone who will be there for you, someone who will give you encouragement. You can notice that. Football has the power to nurture intelligence and creativity, to experience joy, frustration, and gratitude, to promote human maturity in players, and to develop them into human resources who are beneficial to society.
And through the play and demeanor that these players show, or through the bonds and connections that coaches and club staff give to these players with the people of the local community, It can demonstrate the value of maturity and provide educational value for building a better society.

♦ Provision of a place for sound recreation

Recreation is said to heal the fatigue of work and study and become a new vitality. We believe that the Urawa Reds home game is an entertainment venue that can provide vitality to many people, mainly in the local community.
In order to master the sport of soccer, the players study hard, improve their mental and physical strength, and pursue the path of pure athletes, seeking victory in matches and fighting with all their might until the very end. To go. We believe that the appearance will lead to the impression, empathy, and moving hearts of everyone. Urawa Reds will show that figure.
And we want as many people as possible to come to like Urawa Reds and provide them with the joy of supporting us.
Having a team to support. We believe that we can feel more emotions such as joy, fun, anger, and sadness and enrich our lives. In addition, many people gather at one ball, many topics and joy are born from one ball, the circle of camaraderie and friendship expands, the community is formed, and you can realize the importance of ties between people. increase. By providing such a place, we will strive to energize everyone, especially the local community.

♦ Connecting Saitama and the world

Soccer is a sport that is loved and enjoyed by people all over the world. Soccer tournaments are held in Asia and around the world, and there are also international tournaments where clubs compete against each other. Urawa Reds will create a strong and attractive team and acquire the competitiveness to compete not only in Japan but also in Asia and the world. We will do our best to give you the opportunity to visit. We believe that visiting cities in Asia and the world and experiencing different cultures through the Urawa Reds soccer club will provide opportunities to understand and realize the importance of harmony with others. We believe that it will be a valuable opportunity to create a better society and pass it on to the next generation.
To that end, every city in the world has its own soccer club, and just as the people who live there take pride in supporting that team, we should encourage everyone, especially those in their hometowns. We will continue to strive to be loved by and proud of, to create bonds, and to stand on the stage of Asia and the world together.

Vision for the next 25 years

Aiming to be No. 1 in Asia in every field

Three Aims to Realize Our Vision

A strong and attractive team, a safe, comfortable and enthusiastic packed stadium, an independent and responsible club

It has been 25 years since Urawa Reds was established. The Urawa Reds Urawa Reds have been able to go this far thanks to the many people who have supported us, including our hometowns, our fans and supporters who have walked with us, and our partner companies. Because I had support.
During this time, we won league, league cup, Emperor's Cup and ACL titles, and were able to reach the top in Japan and Asia.
In the next 25 years, in order to aim for the world, we will continue to fight for victory not only in Japan but also in Asia, and will work with the vision of aiming to be number one in Asia in every field so that we can win titles. increase. In addition, in order to realize our vision, Urawa Reds aims to become a strong and attractive team, a safe, comfortable and enthusiastic packed stadium, and an independent and responsible club.

*The vision for the next 25 years and what we should aim for to realize it represent the future image of Urawa Reds and the elements necessary for it.

View of the world provided by Urawa Reds

reds wonderland

Urawa Reds is working to realize the idea that everyone gathers in one ball, that one ball creates topics of conversation and joy for everyone, expands the circle of camaraderie and friendship, and connects with the world. Reds Wonderland expresses such a space that everyone can enjoy.
Also, it is a word that expresses the extraordinary atmosphere created by the first-class play of the Urawa Reds players and the fans and supporters who express their passionate support, centering on the stadium.

The ideal image of the Urawa Reds staff

I aim to be an open-minded and skilled professional who can work with anyone anytime, anywhere.

Pursue one thing, study hard, and master it. People are moved and awed by the way of life of people with such attitudes and what they express.
Urawa Reds staff should have a professional attitude to believe in the power of sports, master the game of soccer and their own roles, prepare the best for the games and matters in front of them, and always pursue victory and results. I ask.
The staff involved in Urawa Reds will strive to be open-minded and have first-class skills so that they can work hard as professionals in their assigned roles and produce results not only as individuals but also as a team.

Values that Urawa Reds cherish

[Authentic Orientation] [Harmony] [Innovation and Tradition] [Integrity] [Business Feasibility]

• ・Authenticism is the attitude of always thinking about and pursuing the purpose and essence of things, and is the value that Urawa Reds presents to society with the coolness that people adore.
• ・Harmony is a value that is necessary for an organization to move forward and survive, and is a value that is important to consider others and produce results as a team, even if their positions are different.
• ・Innovation and tradition respect the history and culture of Urawa Reds Urawa Reds, including Saitama soccer, which has been accumulated for more than 100 years. It shows a sense of value that is fearless.
• ・Sincerity is one of the most important things when dealing with things, and it is also a value that is important when building a relationship of trust with people involved with Urawa Reds.
• ・Business feasibility is a value that is necessary to keep Urawa Urawa Reds alive and realize the Urawa Reds declaration.

*The values that Urawa Reds cherish are the criteria for decision-making in all activities to achieve the declaration, activity policy, and vision, and represent the basic values.

Urawa Reds Code of Conduct

1. We value authenticity and aim to create a stadium that can provide the finest entertainment.
2. For the sake of the region, we will carry out all kinds of activities with the ambition.
3. Even if we have different opinions, we will understand each other's position and value harmony so that we can produce results as an organization.
4. We take other people's problems as our own and work hard.
5. We will challenge new things while cherishing tradition.
6. We will work with dedication, diligence, and hard work.
7. In order to continue the club and realize the declaration and policies of Urawa Reds, I will always be aware of the business side and work on my duties.

*The Urawa Reds Code of Conduct is a way of thinking that all members of the Urawa Reds should keep in mind when carrying out their daily activities.

♦ We value authenticity and aim to create a stadium that can provide the finest entertainment.

Urawa Reds home games, the mascot Redia will not appear on the pitch. This is because we want people to enjoy the sport of soccer and the performances of top-notch players, with as little extra elements as possible on the stage where matches are held. The players' play, the team's performance, and the fans and supporters create a unique and passionate atmosphere. We will do our utmost to create a stadium that is unique to Urawa Reds and a venue for the finest entertainment.

♦ We will carry out all kinds of activities with the ambition to serve the community.

The Urawa Reds exists is because the people of our hometown have accepted us. We will always be grateful for that and carry out activities with the awareness that it will lead to the happiness of everyone in the region and for the region.

♦ Even if we have different opinions, we will understand each other's position and value harmony so that we can produce results as an organization.

Different positions can lead to conflicts as a result of being bound by different opinions and values. However, even if we have different opinions and values, we will first accept the opinions of others and strive to have an open mind to try to understand each other. In addition, in order to work with any kind of person and achieve results, we aim to become a professional in the work we are in charge of and polish our skills.

♦ We take other people's problems as our own and work hard.

In order to achieve our Urawa Reds declarations and activity philosophy, it is necessary to demonstrate our strengths as an organization. Therefore, even if it is a problem of others or other departments, we will always be aware of activities so that we can solve problems and achieve results as an organization.

♦ We will challenge new things while cherishing tradition.

It is said that Urawa Reds was the first team to use the word "supporter" in Japanese football. Urawa Reds Red Diamonds has a tradition of adopting and disseminating what was commonplace in Europe, where soccer is advanced. Saitama City, the hometown of Saitama City, has a history of soccer that goes back over 100 years. While cherishing such traditions, we keep in mind that there is no such thing as the best that cannot be changed.

♦ We will carry out our duties with dedication, diligence, and dedication.

We know that true joy and joy can be found only when we are dedicated, diligent, and hard at work. In all our business, we always try to be single-minded, diligent and hard working.

♦ In order to sustain the club and realize Urawa Reds' declarations and policies, we will always be conscious of business feasibility and work on it.

In order for Urawa Reds to continue to exist, it is necessary not only to contribute to society, but also to secure funds for activities and manage the club. To that end, we will be conscious of business feasibility and carry out activities from the management level to the departmental level and the individual work level.