PARTNER STORY
All the partners who support Urawa Reds in various ways.
We will talk about the history of the partners and the Reds behind it, as well as their passion.
(Photo courtesy of Nike Japan)
It was in 2004 that Nike Japan, a sports brand known to all soccer and sports fans, became a partner of the Urawa Reds.
I want to contribute to the development of Japanese football, including the J-League. I want to increase the name recognition and popularity of Nike football in Japan. For that reason, Urawa Reds was mentioned as "a team that leads Japanese soccer", and it is said that he "craved" support.
Sixteen years have passed since then. In 2003, the year before he became a partner with Nike Japan, he won the J League Yamazaki Nabisco Cup (now the J League YBC Levain Cup) and won his first title. He won the stage and won the Emperor's Cup in 2005 and 2006. In 2006, they won the J.League annual championship for the first time, and in 2007, they won the AFC Champions League and stood at the top of Asia.
Along with the success of the Urawa Reds Urawa Reds Nike Football was able to greatly increase its name recognition and popularity.
Nike Japan says, "The atmosphere in the stadium created by the enthusiastic Urawa Reds fans and supporters is very special." Along with the existence of enthusiastic fans and supporters, Urawa Reds seem to have contributed to the development of Nike football.
Nike Japan and Urawa Reds have worked hand in hand and have continued to develop together over the past 16 years.
As partners, Nike Japan and Urawa Reds have made various efforts. We have worked together on activities such as events and booths at each venue, and community decorations in the town of Urawa, which will excite the entire town.
Also, in 2019, Urawa Reds endorsed Nike's new initiative, "Phantom Camp," which focuses on high school girl football players. Phantom Player, a female high school player selected by Nike Japan, participated in the Urawa Reds Ladies' Okinawa Camp.
Through these activities, Nike Japan contributes to the development of Japanese football, and I feel that Urawa is taking root and becoming more active.
The design of the uniform is ``One of the biggest clubs in the J. while incorporating the latest innovations of Nike Japan every year.”
The 2020 1st uniform uses precise and geometric graphics to express the brilliance and beauty of diamonds. The diamond expresses speed by using various angles with dynamic angles. The diamond camouflage, which uses high-level design innovation, expresses the origin of the club name "Red Diamonds".
In addition, the 2nd uniform adopted a white / red / white color combination for the first time in the history of the club. The design is also inspired by the Japanese flag, and reflects the club's philosophy of "From Urawa to the world" and the goal of achieving happiness and peace.
Nike Japan hopes to contribute to the team's victory by helping players' performance through various products, not just uniforms. And just like the fans and supporters, he hopes, "I want you to return to the J. League and the world champions."
Nike Japan and Urawa Reds will continue to fight together and aim for victory. And he will lead the development of the Japanese football world and liven up the city of Urawa.
