Urawa Soccer Street
Opened on March 16, 2018, this 54m underground passageway connects the east-west passageway of JR Urawa Station and the Nakanoshima Bus Terminal at the west exit.
The Urawa Reds official shop "RED VOLTAGE" faces the aisle, and digital signage is used on the walls to transmit information about the hometown and "Urawa, the soccer town."
We call this passage "Nickname: URAWA SOCCER STREET" and aim to become a symbol of the area so that people in our hometown and visitors to "Soccer Town Urawa" will be familiar with it.
3-sided signage
In addition to Saitama City event information, Urawa Reds, Urawa Reds Ladies player directory and match information, Saitama Prefecture's soccer information, etc.
soccer animation
Using 8 projectors, we are showing a concept movie that conveys the charm of "Urawa, the city of soccer."
digital information wall
It is a touch display that allows you to search for information you want to know about "Saitama City", "Saitama Soccer 100 Years History", "Urawa Reds", etc. by touching the screen. Developed by "teamLab", which produces many digital contents in Japan and overseas.
Historical uniform display
On the wall of Red Voltage, there is an exhibition of the uniforms actually worn by successive players and an explanation just like an art museum.
wall decoration
In the central part, which imitates Urawa Soccer Street, "the history of Saitama soccer" is drawn, and "the places and people who have supported that history" are drawn around it, expressing a city with soccer.
street panel
An illustration panel installed on the floor. Eleven points that symbolize Urawa are drawn, and details can be confirmed on the digital information wall.